Terms & Conditions

Acceptance of these terms

These Terms and Conditions ("Terms") form a binding agreement between Global Data Strategy ("we", "us", "our") and any individual or organization ("you", "client") that accesses our website, requests a proposal, or engages our services. By using this website or instructing us to begin work, you confirm that you have read, understood, and agreed to these Terms.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity. If you do not agree with any part of these Terms, you should not use the website or engage our services.

Definitions

In these Terms, the following words carry the meanings given here. "Services" means the marketing strategy, research, advisory, and related work we agree to perform. "Engagement" means a specific project, retainer, or scope of work described in a proposal or written agreement. "Deliverables" means the documents, reports, plans, and other materials we produce for you. "Proposal" means a written description of scope, fees, and timing that we provide before work begins.

Scope of services

We provide marketing strategy and related professional services, including strategy development, market research, content and social media planning, advertising management, and brand work. The precise scope of any Engagement is defined in the applicable proposal or written agreement, which takes precedence over general descriptions found on this website.

Website content is provided for general information only. Descriptions of services, indicative price ranges, and methodology statements do not constitute an offer and may be revised at any time. No Engagement exists until both parties have agreed scope and fees in writing.

Proposals and engagement

Before an Engagement begins, we will normally provide a written proposal describing the scope, deliverables, timeline, and fees. A proposal is valid for the period stated within it and may be withdrawn or amended before acceptance.

An Engagement is formed when you accept a proposal in writing or instruct us to proceed and we confirm acceptance. Where the work performed differs from the agreed scope — because requirements change or new information emerges — we will discuss and agree any adjustment to scope, timing, or fees before continuing.

Client responsibilities

The quality of our work depends in part on the information and access you provide. You agree to:

• Provide accurate, complete, and timely information relevant to the Engagement;
• Grant reasonable access to accounts, analytics, and platforms necessary to perform the Services;
• Nominate a point of contact authorized to give approvals and decisions;
• Review deliverables and provide feedback within agreed timeframes;
• Ensure that any materials you supply do not infringe the rights of third parties.

Delays caused by late information, missing access, or postponed approvals may affect timelines and may result in adjusted scheduling or fees.

Fees and payment

Fees for each Engagement are set out in the applicable proposal. Depending on the Engagement, fees may be structured as a fixed project fee, a recurring monthly retainer, or a combination. Indicative ranges shown on the website are starting points and are confirmed only in a proposal.

Unless stated otherwise, invoices are payable within the period specified on the invoice. Recurring retainers are invoiced in advance for each service period. Where advertising or media spend is managed on your behalf, that spend is separate from our fees and is your responsibility. We reserve the right to suspend work on overdue accounts after reasonable notice.

Intellectual property

Upon full payment of all fees due for an Engagement, ownership of the final deliverables created specifically for you transfers to you, except for any third-party materials and our own pre-existing methods, frameworks, and tools.

We retain ownership of our underlying know-how, templates, analytical frameworks, and general methodology, and may continue to use them across our practice. We may, unless you ask us in writing not to, describe the general nature of the work performed for reference purposes without disclosing confidential details.

Confidentiality

Each party may receive confidential information from the other during an Engagement. Both parties agree to keep such information confidential, to use it only for the purposes of the Engagement, and to protect it with reasonable care. This obligation does not apply to information that is already public, is independently developed, or must be disclosed by law.

Warranties and disclaimers

We will perform the Services with reasonable skill and care and in a professional manner consistent with industry standards. We do not, however, warrant or guarantee any specific commercial outcome, ranking, revenue figure, or return on investment. Marketing results depend on many factors outside our control, including market conditions, competition, budget, and decisions made by you.

Except as expressly stated, the Services and this website are provided "as is" and "as available" without warranties of any kind, whether express or implied, to the fullest extent permitted by law.

Limitation of liability

To the maximum extent permitted by applicable law, our total aggregate liability arising out of or in connection with any Engagement shall not exceed the total fees paid by you to us for that Engagement in the three months preceding the event giving rise to the claim.

We shall not be liable for any indirect, incidental, special, or consequential losses, including loss of profit, revenue, data, goodwill, or business opportunity, however arising. Nothing in these Terms limits liability that cannot be limited under applicable law.

Term and termination

Project Engagements continue until the agreed deliverables are completed. Retainer Engagements continue on a recurring basis until terminated in accordance with the agreed notice period. Either party may terminate an Engagement on written notice if the other party commits a material breach that is not remedied within a reasonable period after notice.

On termination, you remain responsible for fees for work performed and for non-cancellable commitments made on your behalf up to the effective date of termination. Provisions intended to survive termination — including confidentiality, intellectual property, and limitation of liability — continue to apply.

Third-party platforms and services

Our Services often rely on third-party platforms such as analytics tools, advertising networks, and content systems. Your use of those platforms is governed by their own terms and policies. We are not responsible for the availability, performance, pricing, or policy changes of third-party platforms, nor for any action they take in respect of your accounts.

Governing law and disputes

These Terms and any Engagement are governed by the laws of the Commonwealth of Kentucky and the applicable laws of the United States, without regard to conflict-of-law principles. The parties agree to attempt in good faith to resolve any dispute through discussion before pursuing other remedies, and submit to the jurisdiction of the courts located in Kentucky for any dispute that cannot be resolved informally.

Changes to these terms

We may update these Terms from time to time to reflect changes in our services, legal requirements, or business practices. The effective date at the top of this document indicates when it was last revised. Continued use of the website or ongoing Engagements after changes are posted constitutes acceptance of the revised Terms. For active Engagements, the Terms in force at the start of the Engagement continue to apply unless both parties agree otherwise.